Three problem areas in content management
Why content work gets stuck today – and how it gets easier.
The content isn’t the problem – it’s how it is created, agreed and distributed. We see three problem areas in almost every company – and in agencies several times over.
PROBLEM 1 OF 3 · STORAGE
Content lives in ten places.
Texts, images, approvals and plans are spread across tools, inboxes and chats.
Searching costs time – and the overview of what appeared when and where.
For agencies: times the number of clients
How ALLMEDIA solves it
One place for content, media and knowledge.
- All posts in the content overview and content pipeline
- Photos, AI images and videos in the media library
- Documents and website in the knowledge base
- Full-text search and press review export across everything published
PROBLEM 2 OF 3 · COLLABORATION
Coordination eats up time.
Briefing, draft, feedback, next round – spread across email, PDF and chat. And at the end: who actually approved it?
The brand voice lives in individual heads.
No shared plan: nobody sees what comes next.
How ALLMEDIA solves it
One plan, clear approvals, one brand voice.
- Brand voice stored centrally instead of in heads
- Editorial calendar visible to everyone – also as an iCal feed
- Approvals per channel, even straight from the email
- Roles with granular permissions and an activity log
PROBLEM 3 OF 3 · DISTRIBUTION
One piece of content, many formats.
Every channel wants its own format, its own image and its own tone.
Today mostly adapted by hand – channel by channel.
For agencies: times clients and brand voices
How ALLMEDIA solves it
One idea, automatically in every format.
- Multi-channel posts from one briefing
- Length, tone and structure per channel via content types
- Matching images per channel via media pipelines
- Publishing to social media, website and newsletter
Three problem areas, one platform.
See how the whole process comes together in ALLMEDIA.