Guide · SEO & GEO

    SEO & GEO: visible to people and machines.

    People search on Google – and more and more of them ask ChatGPT, Perplexity, Google AI Overviews, Copilot or Claude. If you are not mentioned or cited there, you are invisible to a growing share of searchers.

    Book a callAI visibility website →

    In short

    SEO (search engine optimization) makes your pages rank high in search engine results. GEO (generative engine optimization) makes AI systems understand your content, recognise it as a reliable source and mention or cite it in their answers. GEO does not replace SEO, it complements it.

    Why SEO and GEO belong together

    Both disciplines aim at the same question: does someone who wants to know something find your answer? The difference is where the answer appears and what success looks like.

    More on the topic: visibility in the AI era →
    SEOGEO
    GoalRanking in search resultsMention or citation in AI answers
    WhereGoogle, Bing and other search enginesChatGPT, Perplexity, Google AI Overviews, Copilot, Claude
    What countsPosition, clicks, impressionsMentions, citations, tone of the mention
    Measured withe.g. Semrushe.g. Otterly.AI

    What both have in common

    Structure

    Clear headings, short paragraphs, lists and tables – people skim, machines parse.

    Clear facts

    Concrete, verifiable statements instead of buzzwords. Figures only with a source.

    Freshness

    Regularly maintained content with a visible date.

    Authority

    Recognisable authors, expertise and mentions on other websites.

    Technical hygiene

    Fast pages, clean indexing, structured data.

    How we measure visibility

    What is not measured cannot be improved. We recommend and use two tools – independent providers, not part of ALLMEDIA.

    Otterly.AI for GEO

    Measures whether and how your brand appears in AI searches such as ChatGPT, Perplexity and Google AI Overviews – visibility and mentions over time.

    How we work together →Visit website ↗

    Semrush for SEO

    Measures how your pages rank in search results and how that develops.

    How we work together →Visit website ↗

    How ALLMEDIA helps

    Visibility comes from good content that appears regularly. That is exactly what ALLMEDIA is built for.

    Regular and on-brandPosts for every channel in your brand voice – planned in the calendar, approved before they go live.→Content structures for GEOTemplates such as “GEO blog article” define structure, length and formatting so that articles are well organised and quotable.→Knowledge store for factsYour facts, products and positions live in one place and flow into every post.→Publish directlyOn your website, in WordPress and TYPO3 – and on all social media channels.→
    COMO Werbeagentur GmbH

    Implementation with an agency

    Rather not do it yourself? We work with COMO Werbeagentur GmbH, a marketing agency that supports implementation and ongoing care.

    How we work together →Visit como.at ↗

    We do it for you

    With our professional service “AI visibility website” we build or optimise your website so that it reads well for people and machines – for companies all over Europe.

    See the service →

    Frequently asked questions

    What is GEO?
    GEO stands for generative engine optimization: preparing content so that AI systems such as ChatGPT, Perplexity or Google AI Overviews understand it, recognise it as a source and mention or cite it in their answers.
    Does GEO replace SEO?
    No. GEO complements SEO. Many basics are the same: structure, clear facts, freshness, authority and a clean technical foundation help with both.
    How do I measure AI visibility?
    With specialised tools that regularly ask AI systems typical questions and check whether your brand is mentioned or cited. We recommend and use Otterly.AI for this. For classic rankings we use Semrush.
    How long until something changes?
    There is no general answer. It depends on how often search engines and AI systems re-crawl your pages, how strong the competition is and how regularly you publish. Think in months rather than days.
    Can a mention in ChatGPT be guaranteed?
    No. The providers decide which sources their AI systems use. You can only create the conditions for your content to be found, understood and considered reliable.

    Let’s talk about your visibility.

    In 30 minutes we look together at where you stand in Google and in AI answers and what makes sense next.

    Book a call directly

    Loading embeds the Cal.com booking calendar. Data is transferred to Cal.com.

    Open calendar in a new tab