The lever

    One idea. Every format.

    It starts with one idea in your brand voice. From it come all the formats search engines, AI assistants and people need – scheduled, approved, published and measured.

    One platform for the whole process

    Research, text and image, adaptation, planning, publishing – in one flow.

    1. Research
    2. Text & image
    3. Adaptation
    4. Planning
    5. Publishing
    ALLMEDIA: create a new post with AI and choose channels
    Brand voice per brand
    Media library & AI images
    Editorial calendar
    Approvals & roles
    AI agents
    One click – all channels

    Three pillars of visibility

    Algorithm, language model, human – each needs different formats.

    SEO

    Search engines

    Google and others remain an important entry point – ranking needs structure and depth.

    Blog · guides · landing pages

    GEO

    AI search

    AI assistants answer directly – and cite their sources. Fact pages are compact, structured and quotable.

    FAQ · fact pages · press releases

    PEOPLE

    People

    Get noticed – by customers, employees, media and readers.

    Social · newsletter · press · magazine

    Focus GEO · in 5 steps

    How the AI finds its answer.

    1. 1

      Ask

      “Is solar worth it for my carpentry workshop?”

    2. 2

      Search

      The AI searches the web itself.

      SEO gets you shortlisted
    3. 3

      Read

      It reads only text, not design or menus.

      Structure beats looks
    4. 4

      Compare

      It splits pages into paragraphs and takes the best fit.

      Clear question + answer wins
    5. 5

      Cite

      From a few sources it writes the answer – linking to the best.

      Clear facts get mentioned
    Example answer: “Yes – for businesses a system usually pays off after a few years …”Source: customer.com

    Agentic support

    AI in the right place – control stays with you.

    1. 1You set the direction
      Topic, goal, channels
    2. 2AI agents do the work
      research, write, create images, plan
    3. 3You approve
      ALLMEDIA publishes on all channels
    Editorial calendar with scheduled posts

    Try the workflow with your next idea.