Seasonal occasions
Storm season, travel time, the turn of the year: posts that invite people to review their cover – scheduled in good time.
Calendar · InstagramALLMEDIA for insurance brokers and agencies
Insurance marketing that explains instead of promising.
ALLMEDIA plans and writes posts, newsletters and explainers for your brokerage or agency – factual, in your firm’s tone and only published after your approval.
In short
- What does ALLMEDIA offer for Insurance?
- Insurance marketing that explains instead of promising: posts, client newsletters and explainers for brokers and agencies – factual and only after approval.
- What does it cost?
- You start for free without a credit card. The Pro plan costs €89 per month (excl. VAT).
What holds insurance offices back in communication.
Topics that need explaining
Deductible, underinsurance, sum insured: good explanations take time that is missing for advice.
Clear rules for advertising
Insurance intermediaries must advertise in a factual, non-misleading way. Uncertainty often means nothing is communicated at all.
Contact only after a claim
Many clients only get in touch when something has happened. In between, there is no regular reason to talk.
How ALLMEDIA helps
Six tasks ALLMEDIA takes off your plate.
Terms explained clearly
Short explainers on technical terms – from your own reviewed documents in the knowledge base.
Knowledge base · LinkedInClient newsletter
The essentials in plain language, regularly, so clients don’t only think of you after a claim.
Mailchimp · RapidmailIndustry news with sources
The news monitor watches trade media, associations and insurers – hits become topic suggestions with sources.
News monitor · Knowledge baseVisible locally
Team, availability and appointments for your website and Google Business Profile.
Google Business · WebsiteApproval before every post
Roles with individual permissions: only authorised people approve posts.
Approvals · RolesExample: a four-week topic plan.
This is what a monthly plan could look like that ALLMEDIA suggests from your focus areas and current occasions.
Week 1 · Instagram
Storm season: what to check now
Week 2 · LinkedIn
Business interruption explained simply
Week 3 · Newsletter
Annual check: does your cover still fit your life?
Week 4 · Google Business
Our team: who advises you
The most important channels for insurance brokers and agencies
LinkedInNewsletterGoogle BusinessFacebookInstagramWebsite
Try a post with your own image →Good to know
Advertising rules for insurance intermediariesBrokers and agencies are subject to professional and competition rules, for example on status disclosures and information duties. Advertising must be factual and not misleading: no promises of benefits or cover, no sweeping claims such as “cheapest rate”. Set tone and no-gos in the brand voice.
Product detailsTake specific rate and cover details only from the insurer’s current documents; the respective policy conditions always prevail.
Client dataDon’t put client names, claims or health information into posts, photos or the knowledge base – unless clients have expressly agreed.
General information, not legal advice.
Frequently asked questions
Can AI write texts for my insurance office?
ALLMEDIA creates drafts based on your guidelines and documents. You check before approval whether a post complies with the rules for insurance intermediaries – nothing goes online without approval.
How do I avoid promises of cover?
In the brand voice you set a factual tone and no-go phrases such as “always protected” or “cheapest rate”. On top of that, you review every post before it is published.
Can I write about specific rates?
Yes, if the details come from the insurer’s current documents in your knowledge base. Point out that the respective policy conditions prevail.
What does it cost?
You start for free without a credit card. The Pro plan costs €89 per month (excl. VAT).