Professional services · Brand ambassadors

    Employees who speak for your brand.

    People follow people. We advise you over a longer period on building a corporate influencer or brand ambassador programme – from strategy to selecting and enabling ambassadors to ongoing support.

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    Why many programmes never take off.

    No clear goal

    Without a goal and topics nobody knows what to post about.

    Uncertainty

    Employees wonder what they are allowed to say – and rather post nothing at all.

    No staying power

    After a motivated start the programme falls asleep.

    How we support you.

    A brand ambassador programme is not a project with an end date but a process. That is why we support you over a longer period.

    Strategy & goals

    What the programme stands for, which goals it pursues and how you measure success.

    Selection & roles

    Who takes part, with which topics and in which role.

    Guidelines

    An understandable framework for what can be shared – and how approvals work.

    Enablement

    Workshops and support for profiles, finding topics and writing posts.

    Content & tools

    Topic suggestions and drafts with ALLMEDIA – ambassadors keep their own voice.

    Ongoing support

    Regular check-ins, evaluation and further development of the programme.

    How we work together.

    1. 1First callWe clarify starting point, goals and framework.
    2. 2ConceptStrategy, roles and guidelines for your programme.
    3. 3Start with the core teamSelecting and enabling the first ambassadors.
    4. 4SupportRegular check-ins and help in everyday work.
    5. 5ExpansionEvaluate experience and grow the programme step by step.

    Who it’s for.

    • Companies that want to become more visible through their employees
    • Managing directors and leadership teams who want to be the voice of the brand themselves
    • Employers who want to strengthen their employer branding

    Built on the ALLMEDIA platform

    With ALLMEDIA, ambassadors get topic suggestions and drafts that fit the brand – with their own brand voices, approvals and roles.

    Idea finder →Brand voice & channel builder →Approval process →

    Frequently asked questions

    What is a corporate influencer programme?
    Employees act as ambassadors and share knowledge and insights from the company on their own profiles – mostly on LinkedIn.
    Why over a longer period?
    Because programmes live from staying power. We support the build-up until the programme works in everyday life.
    Do employees have to take part?
    No. A good programme relies on volunteers – we help find and inspire the right people.
    Does the AI write for the ambassadors?
    ALLMEDIA provides topics and drafts. What gets published, the ambassadors decide themselves.
    How do we measure success?
    Against the goals we define together at the start, such as reach, engagement or applications.
    What does it cost?
    That depends on scope and duration. After the first call you receive an offer.

    Let’s talk about your programme.

    In the first call we clarify starting point and goals – without obligation.

    Book a call directly

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