Brand AI: the fast setup of your system

What is this about?

An empty workspace needs to be set up: brand voice, target audiences, content structures, knowledge stores and channels. Brand AI takes care of this. The analysis reads your website, researches public sources and creates suggestions from them. Among other things, it researches brand profile, people and owners, products and offers, tasks and activities, vision and mission, and history. If you name competitors, a competitor research is added.

At the end you see all suggestions in an editable overview. Nothing is created until you agree.

Brand AI sets up the building blocks. How to maintain knowledge stores yourself afterwards is described in Knowledge stores: adding your own sources.

Prerequisites

• Each workspace has three free analyses. After that, each analysis uses credits.
• A publicly accessible website helps. Without a website, Brand AI researches based on the company name.

Step by step

1. Open Brand AI. Click Settings in the sidebar and then Brand AI. Alternatively, you start Brand AI in the initial setup via Automatic with BrandAI.
2. Start the analysis. On the “Start new AI-powered setup” card, click Start analysis. Your previous analyses are listed below.
3. Enter website or company name. Enter your domain or company name in the Website URL or company name field. For an address, the app immediately checks whether the website is reachable.
4. Add context. Under “Details for higher precision” you can optionally enter industry, target region or market, languages, goals, up to three specific competitors, your USP and a tone example. As soon as you enter competitors, the competitor research is activated.
5. Check costs and start. Before starting, the app shows whether a free run is available, or the estimated costs and your balance. Then start the analysis.
6. Follow the research. A checklist shows the steps preparation, research, analysis and completion. You can already read first interim results. You can leave the page; the analysis continues in the background. If a step fails, restart it with Retry.
7. Review the suggestions. In the “Analysis Results” you go through brand voice, target audiences, content structures, knowledge stores and channels and edit the texts directly. For knowledge categories with little content, you can start an additional research via Deepen.
8. Apply. Click Approve & Create. ALLMEDIA.AI creates the building blocks. Afterwards, the “Successfully created!” page guides you to the next steps, such as Set up channel connections or Create first post.

What the results contain

• Brand voice: Role, tone, style, emoji and hashtag rules, key topics, words to avoid.
• Target audiences with demographics, interests, pain points and goals.
• Content structures with format, length and structure. Exactly one content structure is possible per channel.
• Knowledge stores per category. Only categories for which facts were found can be selected. Brand AI does not invent information.
• Channels with assignment of brand voice, target audiences and content structure. At least one channel must be selected.
• Competitor channels as inspiration, if you entered competitors.
• Visual brand identity with logo, colors, fonts and imagery from your website.

Costs and limits

• Three analyses per workspace are free. After that, the start card shows around 20 to 25 credits; you see the exact estimate before starting.
• Deepen for a knowledge category costs 3 credits.
• If you stop a running analysis via Cancel analysis, it cannot be continued. Credits already used are not refunded.
• If an analysis is interrupted, you can let it continue with Resume. Completed steps are not charged again.
• If a website blocks automated access, the analysis delivers less content. In that case, fill in the context fields or upload documents to a knowledge store.

Previous analyses

Completed analyses remain saved under “Previous Analyses”. You can open them, Apply again, Rename or Archive them. Applying a previous analysis again does not start a new research.

Tips

• Start with your most important domain. Other brands are best analyzed in a separate workspace.
• Check numbers and product names in the knowledge stores before applying. The AI later uses them as its factual basis.
• Provide a tone example, such as a typical post of yours. The suggested brand voice is based on it.

Related articles

• Getting started without writing skills
• Understand and use brand voice
• Knowledge stores: adding your own sources
• Channel objects in detail