Create a channel in ALLMEDIA.AI

What is this about?

In ALLMEDIA.AI, a channel is the editorial bracket for one communication route, such as “LinkedIn company page” or “Customer newsletter”. Each channel has its brand voice, content structure, target audiences, knowledge stores, media pipelines and channel connection. From these building blocks, ALLMEDIA.AI creates posts for exactly this channel.

Channel and channel connection are two different things: the channel defines how content is created. The channel connection is the technical access to the platform through which content is published. Without a channel connection you can create posts, but not publish them.

Prerequisites

• You need permission to configure channels in the workspace. Otherwise the New Channel button is not available.
• Channels are not limited. Only the number of channel connections per plan is limited (see Unlock more channel connections).

Step by step

1. Open channels. Click Content → Channels in the sidebar. Alternatively, you find the page under Settings → Content & channels → Channels.
2. Start a new channel. Click New Channel. In the full-screen view “How would you like to create the channel?” you choose a route:
   • Set up with AI: You describe where you post. The assistant suggests channels and suitable settings.
   • From Template: You choose a channel type. Brand voice, content structure and target audiences are pre-filled accordingly.
   • Manual Configuration: You go through the settings yourself step by step.
   • At the bottom of the view you also find Import Channels to take over channels from another workspace.
3. Define basic settings. In manual configuration, you enter the Channel Name (required) in the Basic Settings step, optionally a description, and choose the Channel Type. The options are ALLMEDIA.AI, social media (Facebook, Instagram, LinkedIn, X / Twitter, YouTube, TikTok), owned media (newsletter, blog, website, podcast, print, magazine) and other.
4. Choose building blocks. In the Brand Voice, Content Structure, Target Audience, Knowledge Store and Media Pipeline steps, you select existing objects or create new ones directly. You can leave out these steps with Skip and complete them later in the channel canvas.
5. Link a channel connection. In the Publishing step, you choose an existing channel connection or click Create new. If there is a suitable connection for the channel type and you haven’t chosen one, the app asks: Select connection or Create without connection.
6. Create and check the channel. Click Create Channel. The channel appears in the overview. Clicking it opens the channel canvas. There you can change all building blocks and create a sample post with Test generation („Test-Generierung“).

After creating

• “No Channel Connection” notice: Channels without a channel connection show this notice in the overview with the Connect channel button. Without a channel connection, posts cannot be published.
• Active or inactive: Via the menu on the channel card you can Edit, Duplicate, Deactivate (or Activate) or Delete a channel. The All, Active and Inactive tabs filter the overview.
• Deleting: A deleted channel is only marked as deleted. Past posts and the links to brand voice, target audiences etc. are kept.

Tips

• Create a separate channel for each account. Two LinkedIn pages are two channels, each with its own channel connection.
• A channel can have several channel connections, for example if the same content should go to two destinations.
• For test generation in the channel canvas, brand voice, content structure and AI model must be set.

Frequently asked questions

How many channels can I create?

As many as you like. Channels are unlimited in all plans. What is limited is the number of channel connections: Free 1, Pro 6, Agentic 15. More on this under Pricing.

Why is my channel not offered when I create a post?

Check whether the channel is deactivated. To publish, it also needs an active channel connection.

Related articles

• Channel canvas and approval workflow
• Define target audience and content structure
• Understanding channel connections
• Unlock more channel connections