Define target audience and content structure

What is this about?

Two building blocks of a channel determine for whom and in what form ALLMEDIA.AI writes:

• Target audience: describes who you are addressing, such as age, communication style, pain points and goals. It controls tone of address, examples and line of argument.
• Content structure: describes how a post is built, i.e. length, outline (e.g. “Hook → Problem → Solution → CTA”), best practices and what to avoid.

You create both once in the workspace and use them in as many channels as you like. There is no separate “post type” in the app. The content structure takes on this role.

Step by step

1. Open target audiences. Go to Settings → Content & channels → Target audiences and click New Target Audience.
2. Choose how to start. In the full-screen view you choose Create yourself (with the AI assistant or step by step) or Choose from templates. With the AI assistant, you describe the target audience in your own words under Tell me about it and get a draft.
3. Describe the target audience. With Create yourself, click Generate persona. You accept the AI draft with Looks good — save or open the editor via Tweak details. There you add name, description and the fields Age Range, Communication Style, Psychographics, Pain Points, Goals, Preferred channels and Sample message. Specific details work better than long lists.
4. Create a content structure. Open Settings → Content & channels → Content structures and click New Content Type. Define the text length (min./max. words) and the Content Structure. Optionally, add Best Practices, Avoid, SEO guidance, GEO/AEO guidance, the permitted Markup and sample posts. Details: Defining content structures.
5. Link to the channel. Open the channel under Content → Channels. In the channel canvas (Content creation („Inhaltserstellung“) mode), select exactly one structure in the Content Structure („Inhaltsstruktur“) tile and one or more target audiences in the Target Audiences („Zielgruppen“) tile.
6. Test the result. Start a Test generation („Test-Generierung“) with a topic in the channel canvas and check tone of address, structure and length. If something doesn’t fit, sharpen the target audience (e.g. “Head of marketing at a B2B software company” instead of just “Marketing”) or the structure.

How the settings take effect

• Several target audiences: All target audiences linked to the channel feed into the generation together.
• One content structure per channel: You set up different formats for LinkedIn and blog via different channels with their own structure.
• Length and platform limit: On channels with a character limit, the length from the content structure is automatically shortened to the platform limit, e.g. 3,000 characters on LinkedIn.
• New posts only: Changes apply to newly generated posts. Existing posts remain unchanged.
• Unlink instead of delete: Remove in the channel canvas only removes the link. The target audience or structure remains in the workspace.

Frequently asked questions

Can I copy and adapt templates?

Yes. Via Choose from templates you take a curated template as a basis. You can duplicate your own objects via the menu on the card and then edit them.

Where do I define tone and choice of words?

In the brand voice, not in the target audience. See Using brand voice and knowledge stores.

Related articles

• Create a channel
• Defining content structures
• Using brand voice and knowledge stores
• Channel canvas and approval workflow