Beginner3 minVerified · as of October 23, 2026

Using brand voice and knowledge stores

Create a brand voice and knowledge stores and link them to your channel so that posts sound like your brand and the facts are correct.

Topic area: Brand & channels

Topic area

Brand & channels

Afterwards you have:

You create brand voices under Settings → Content & channels → Brand voices, and knowledge stores under Knowledge stores (from text, file or website). In the channel canvas you select one brand voice and any number of knowledge stores for the channel.

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This page was translated from the German original. The labels in your app are authoritative.

Full-screen view for creating a knowledge store with the choice of source type Text, File or Website

What is this about?

Brand voice and knowledge stores are two building blocks of a channel with clearly separate tasks:

Brand voice: defines how content is written. This includes persona, role, tonality, voice style, emoji and hashtag usage, no-go words and key topics.
Knowledge store: supplies what has to be correct. You add product information, guidelines or website content. During generation, matching passages are drawn from it.

Both belong to the workspace and can be used in several channels. How to build a brand voice in detail is explained in Understand and use brand voice.

Step by step

Create a brand voice. Go to Settings → Content & channels → Brand voices and click New Brand Voice. Choose Create yourself or Choose from templates. With the AI assistant, you describe your brand under Tell me about it. You can also paste one or two typical posts, an about text or a URL there.
Refine the brand voice. Review the draft and adjust the fields, such as Role, Tonality, Voice Style, Emoji Usage, Hashtag Usage, No-Go Words and Key Topics.
Create a knowledge store. Open Settings → Content & channels → Knowledge stores and click New Knowledge Store. Enter a name and choose the source type:
- Text: Paste content directly.
- File: Upload PDF, DOC, DOCX, TXT, MD or CSV.
- Website: Enter a URL, click Fetch and choose an Update Interval (Manual, Hourly, Daily, Weekly or Monthly).
Wait for processing. After saving, the content is prepared for search. Via the arrow next to New Knowledge Store you create folders with Folder and keep larger collections organized.
Link to the channel. Open the channel under Content → Channels. In the channel canvas (Content creation („Inhaltserstellung“) mode), select exactly one brand voice in the Brand Voice („Markenstimme“) tile and one or more stores in the Knowledge Store („Wissensspeicher“) tile.
Check with a test generation. Start the Test generation („Test-Generierung“) in the channel canvas and check word choice and facts. If the tone is wrong, adjust the brand voice. If facts are wrong, add to or update the knowledge store.

Create knowledge store full-screen view with source type Text, File or Website — When creating it, you choose whether the knowledge store is based on text, a file or a website.

Good to know

One brand voice per channel: A channel uses exactly one brand voice. For a different tone, create another channel with its own brand voice.
Required for test generation: In the channel canvas, brand voice, content structure and AI model must be set for the test generation to start.
The current version counts: For text and file, the last saved content applies. Replace outdated documents with new ones.
Website stores update themselves: With an interval other than Manual, ALLMEDIA.AI fetches the website again regularly. Each update uses credits. If there are not enough credits, the automatic update is paused.
Only in your own workspace: Brand voices and knowledge stores are limited to your workspace. For separate brands, use separate workspaces (Workspaces).

Frequently asked questions

Can I connect Notion or Google Drive as a source?

No. Knowledge stores are created from pasted text, uploaded files or a website URL.

Why doesn’t the AI use a piece of information from the knowledge store?

Check whether the knowledge store is linked to the channel and fully processed. Processing takes longer for large or scanned files.

checked against app version 2.29.1245

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