2.3 – Use brand voice and knowledge base
Brand AI only sounds like your brand if your brand voice and knowledge base are well-maintained. Here's how to proceed.
This article is currently only available in German.
Short Answer: Within the Workspace, define a brand voice (tone, no-gos, favorite words) and populate the knowledge base with facts about your brand, products, and customers. ALLMEDIA.AI will use this for every generation.
What is this about?
Brand voice and knowledge base are the two most crucial levers for quality. Without them, Brand AI produces generic content; with them, every piece sounds consistently like your brand.
What you will be able to do after reading this article
- Structured description of a brand voice.
- Filling the knowledge base with the right building blocks.
- Strategically using both for each channel.