Project and campaign analytics
The “Projects” view in the post statistics counts the posts, stories and channels of your campaigns in the selected time range.
Topic area: Plan & analyse
Topic area
Plan & analyse- Publishing content: how it works
- The calendar
- Individual publishing and approval workflows
- Performance overview on the home page
- Analytics by platform in detail
- Export reports and share them by email
- Understanding post statistics
- Project and campaign analytics
- Editorial planning with the planning assistant
- Projects and stories for campaigns
Part of the post statistics, which are marked as beta in the app. Available in all plans; the period you can analyze depends on the plan.
In the post statistics, switch to Projects at the top. The Project performance area shows how many posts and stories were created and published in projects, and on how many channels.
This page was translated from the German original. The labels in your app are authoritative.
What is this about?
A single post is a snapshot. If you bundle posts into campaigns via projects, you can switch to the Projects view in the post statistics. It only takes into account posts whose story is assigned to a project, and shows in the Project performance area how much has happened in your campaigns in the selected time range.
Projects of the Print medium type are not included, because print products don’t deliver reach data.
Prerequisites
- At least one project of the Campaign type with assigned stories.
- For reach values: posts that were published via a channel connection with analytics enabled.
Step by step
- Assign stories to a project. Assign your campaign’s stories to a project, for example in the project via Add stories or on the story via the project button. All posts of a story then count towards the project.
- Open the post statistics. Choose Analyze → Post Statistics.
- Switch view. Click Projects at the top right.
- Set the time range. Use the time range pill to choose your campaign’s period, for example Custom range … with start and end date.
- Read the project performance. The tiles show Published posts, Created posts, Stories and Active channels, each only for content in projects.
- Check individual posts. For views, clicks and engagement of individual campaign posts, switch back to Posts and find them via the search.
Limits of measurement
- A post only counts towards the project via its story. Posts without a story assigned to a project are missing from the analysis.
- The period you can analyze follows your plan’s analytics history (Free 7 days, Pro 30 days, Agentic unlimited).
Tips
- Create a separate project for each campaign. Then the time range can be narrowed cleanly to the campaign.
- Only evaluate a campaign a few days after the last post. The platforms deliver key figures with a delay.
- For a report to clients or management, use the post statistics export or the PDF report from All Stories & Posts filtered by the project.
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checked against app version 2.29.1245
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