Analytics by platform in detail
The “Connector Analytics” page compares reach, clicks and engagement of your platforms and lists the strongest posts in a sortable table.
Topic area: Plan & analyse
Topic area
Plan & analyse- Publishing content: how it works
- The calendar
- Individual publishing and approval workflows
- Performance overview on the home page
- Analytics by platform in detail
- Export reports and share them by email
- Understanding post statistics
- Project and campaign analytics
- Editorial planning with the planning assistant
- Projects and stories for campaigns
Part of the post statistics, which are marked as beta in the app. Available in all plans.
In the post statistics, the Connector health tile leads to the “Connector Analytics” page. There you filter by platform and time range and compare views and engagement per platform.
This page was translated from the German original. The labels in your app are authoritative.
What is this about?
Every platform works differently. The Connector Analytics page puts your connected platforms side by side: how much reach does LinkedIn bring compared to Instagram, where is engagement higher, which posts perform best? It is based on the key figures that ALLMEDIA.AI fetches from the platforms for published posts.
The analysis is by platform (type of channel connection), not by individual channels in ALLMEDIA.AI.
Prerequisites
- At least one channel connection with Analytics enabled switched on.
- Posts that were published via this connection. Posts marked as published by hand don’t deliver any figures.
Step by step
- Open the post statistics. In the sidebar, choose Analyze → Post Statistics.
- Switch to the platform analysis. Scroll all the way down to the For experts area and click the Connector health tile. The Connector Analytics page opens.
- Choose platform and time range. At the top right you filter by All platforms („Alle Plattformen“) or a single platform and choose Last 7 days, Last 30 days or Last 90 days.
- Read the key figures. The tiles show Total reach („Gesamte Reichweite“), Clicks („Klicks“), Engagement rate („Engagement-Rate“, average of all posts) and Interactions („Interaktionen“: likes, shares and comments). The percentage compares with the period of the same length before.
- Compare platforms. The Reach & clicks over time („Reichweite & Klicks über Zeit“) chart shows the trend. Below it, Views by platform („Views nach Plattform“) and Engagement by platform („Engagement nach Plattform“) compare the platforms directly.
- Sort top posts. In the Top-Performing Posts table, you sort by Views, Clicks, Likes, Engagement or Date by clicking the column headers. The ten best posts are shown.
Limits
- Which key figures arrive depends on the platform. Some, for example, don’t deliver clicks or only with a delay.
- WordPress statistics require a Jetpack connection; Kit (ConvertKit) only delivers statistics on Kit’s Pro plan. If this is missing, the post statistics show a notice.
- There is no audience data such as age or region, no industry benchmarks and no automatic optimization suggestions.
- This page does not offer analysis by individual ALLMEDIA channels. How many posts appeared on which channel is shown by the Top 5 channels (by reach) chart in the post statistics.
Frequently asked questions
Why is the tile called “Connector health” but the page “Connector Analytics”?
The tile is the entry point to the platform analysis. You check the technical state of a connection (token, last synchronization) under Plan → Publishing.
Why is a platform missing from the selection?
Only platforms for which key figures are available in the selected time range appear in the selection.
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checked against app version 2.29.1245
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